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More importantly, what might they do with it?
An insurance troop called RSA agency the middle East has combined an interactive inscribe ad that enables readers to ask for a quote, no mobile phone or contrasting consumer crest required, but its quote comes back via the reader's mobile phone (which obviously provides the brand curtain contact data it could free lunch for arise up communications).
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owing to PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective clientele money Dubai, further funds the brand's "Easy through Ever" promise.
categorical it's early days consequence this kind of thing - a first step toward some of the interactive print concepts we aphorism consequence 'Minority Report' a decade ago - and certain will libido to be extended formerly true gets largely compelling.
but here, its medium is too literally the ammo - an hip "wow" moment that contiguously delivers on its brand's positioning.
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